The ENDLESS ATLAS Project
SF State student and AIGA Student Group Vice-President, Jesse Smith, takes class project to next level. Inspired by Joshua Singer’s Spring 2011 Graphic Design 3 course, Jesse will continue his work on an atlas featuring urban farms & gardens. For the next year Jesse with be participating in a London based study abroad program at Brunel University. The ENDLESS ATLAS Project will focus on communities located within the dense backdrop of Europe’s historic cityscapes, and highlight the global growth of an urban agriculture movement.
Please view The ENDLESS ATLAS Project campaign on IndieGOGO to learn more, contribute, and claim limited edition artwork, photography, and clothing
BEYOND WINNER: Jesse Smith
Jesse Smith is recognized for executing an innovative and sustainable graphic design project, which he developed for his DAI 525 Graphic Design 3 class.
Here is a brief description:
Project Name: Slowly Translated
This piece is a graphic translation of the audio track, ‘Slowly’, by Amon Tobin. The final form and graphics were influenced by the melodic quality of his strolling soundscape. The use of recycled and found materials in this project created a dynamic process of exploration, driving the ideation and fabrication, while referencing the cut ‘n paste process of a sampled audio compilation.
As the winner of the Beyond Design Competition, Jesse received a certificate of recognition from the competition along with a t-shirt designed by a local organization called iDO (Industrial Design Outreach), who reaches out to young high schoolers and educates them on design basics, critical thinking skills, fabricating, etc. In addition, $100 will be donated to iDO on behalf of Jesse Smith.
I would like to thank everyone who participated in the event as well as everyone who helped out along the way. Be sure to check back in for future events!
Beyond Design Competition
For my 505 project, I decided to create a design competition that emphasizes sustainable graphic design. By creating a competition, the goal is to raise awareness and promote participation in designing sustainably. In order to partake in sustainable design, according to livingprinciples.org, there are four main categories to consider:
Environmental: Actions and issues that affect natural systems, including climate change, preservation, carbon footprint and restoration of natural resources.
Economical: Actions and issues that affect how people and organizations meet their basic needs, evolve and define economic success and growth.
Cultural: Actions and issues that affect how communities manifest identity, preserve and cultivate traditions, and develop belief systems and commonly accepted values.
Social: Actions and issues that affect all aspects of society, including poverty, violence, injustice, education, healthcare, safe housing, labor and human rights.
Beyond Design Competition is partnering with the REVERB student show on May 10th and 11th.
Here’s how to enter:
Submit your work into the REVERB student show by using the online form.
In the description box, describe how you incorporated any of the four categories (listed above) into your process and the final outcome.
Submit by April 21st, 2011
The winning project will be displayed during the student show in the Beyond Design Competition section and the winner will receive a special reward!
I’m looking forward to your participation!
Thank You,
Nate Chavez
The Anticipation
You probably loved the first Creative Morning video previously posted, and have been anxious for the second SF Creative Mornings to come out on Vimeo. SO here it is. It is really worth your while, because they discuss REALLY IMPORTANT issues involving money, making sure us designers and future designers get Paid $$ so learn about contracts!
The New Creative Morning: San Francisco. Take notes and enjoy.
(Thanks SwissMiss)
But, you may have been even more anxious about our new student logo, so here you go!

Designed by Jesse Smith
(Thanks Jesse)
Also, Make sure you keep checking the AIGA SF event calendar (don’t worry, I have you covered), because there are a lot of cool things coming up, such as:

So you should RSVP for the events. I know us students will all be trying to attend the Student Mixer on thursday.
Come.
HOT
Okay guys, things are getting EXCITING. WHy? You may ask.
Okay. I’ll lay a few things down.
1. We have a logo people. we have a logo. It’ will SOON make its appearance on this site, and more importantly, all around campus. SFSU campus, that is. At least, we are attempting to do so.
2. Thanks to some student members, and other non member student’s in Trogu’s class, the back room is now 98% cleaner than it was before. Which is a BIG improvement.
3. SXSW happened. Not that any of us went, but it happened, and it is good to keep up with the latest. I recommend you check out the interactive portion of the site and look at the finalists and winners, for there are some interesting things.
One of the speakers, Seth Priebatsch (SCVNGR). This guy is stoaked. He is passionate. This is only a clip of his talk, but it is still good. Yes, his energy is extremely high, but this is a good thing because he cares. I could go on and on and on about this. But I won’t.
4. Speaking of the power of games and the way technology is moving, if you watched the video above, and want to take things further and to the next level (because school only gets you so far) it pays to be a member. It’s not just about going to student meetings once a week, but it’s about going to events many don’t get the chance to go to, listening to speakers who know what they are actually talking about. SOosoSO let me present, some of you may already know and have bought a ticket for (I hope): An AIGA event: Interactive Chats: Designing for Tablet Experiences, Night 1 & 2.
Located at HotStudio (585 Howard Street), Paul Smith and Henrik Olsen will be teaching us young designers how to tread water in the interactive pool. Although we will not be doing any engineering, we will learn how to design our own application for the ipad. How could anything be better than that? I know you guys aren’t really busy from 6-8 on April 18th and 21st, if you are, I recommend canceling plans and changing them to be a better designer. Oh and I think there will be pizza.
Okay, I’ve talked enough and gotten way to excited about too many things, but we have to get involved if we want to be an even Better, more knowledgeable and experienced class.
The end.
Oh. RSVP NOW! Before It sells out. Which it will!
He/Ob/Ub
I’m sure you have all seen Helvetica
And you probably liked it so much you waited for Objectified, and were pleased with it too.
And now you’re anxiously waiting for Gary Hustwits next work of art, Urbanized.
http://www.kickstarter.com/projects/1019019367/urbanized-a-documentary-film-by-gary-hustwit/widget/video.html
But this is everything in one, designed by Build.
Pretty.
Thanks Kickstarter.
I also really recommend watching some of the documentary’s he has produced.
Moog/Drive well, sleep carefully/I’m trying to break your heart/ODDSAC
Tips for us young designers.
We’re young, and we all want to be designers. Okay, I’m making a big generalization here, but who wouldn’t want to be a designer? Anyway, here is a list of not 30, not 28, but 29 things us young designers (and possibly you who randomly found this) need to know.

Looks cool right? Read it, it will only help us.
One of the tips is to join AIGA, this is good because it connects with a talk a few years ago, where Brian Singer (AIGA member) went to San Diego to speak to the student group. Below is a video of part of the talk. It reminds me of the article above because he discusses the power of networking and the role it plays in US design students, and everyone else jobs. Also, the power of content and ideas rather than design alone. So brainstorm guys. All the time. Have great ideas to blow everyone away.
(sorry for the poor quality)
Doyald Young
If you haven’t heard already, well respected logo and type designer, as well as 2009 AIGA awarded, Doyald Young has passed today. Below is a video attached where Young briefly describes his amazing story growing up, through his custom type design.
I mean, look how beautiful that type is. Clean, custom and legible. He will be missed.
Creative Mornings_San Francisco
A historical moment has recently occurred.
It seems as though I have now captured your interest, this is good, for Creative Mornings have just recently added a new chapter in San Francisco. What are creative mornings you ask? Why they are twenty minute discussions with various successful designers who love what they do, and they all want to help us new (and old) designers. Because we are one giant community guys.
Alright so Creative Mornings were started by Tina Roth Eisenberg, also creator of one of the most popular and beloved design blogs, Swiss Miss. Anyway, she is amazing and now Creative Mornings are in New York, Los Angeles, Zurich, and now San Francisco.
I have for you, the very first creative morning here in our city:
Laura Brunow Miner/ Why we work
PIMP MY PINEWOOD DERBY – Thursday, 18 Nov 2010 6:30pm – 9:30pm
Do you remember your first car? For many, it was made of wood or plastic. Whether you wanted to be Speed Racer or Trixie, Jeff Gordon or Danica Patrick, you used your cars to race, to transport your toys and to emulate your parents.
AIGA SF will celebrate cars, their design and the need for speed with our Fall Gala: Pimp My Pine Wood Derby. The Gala will feature custom-designed pinewood derby cars created by our guests who can choose to donate them to the auction, or race them on our derby tracks for fame and glory.
The Gala will be hosted at The Forum at the Yerba Buena Center for the Arts on November 18, 2010. The event will feature:
- Hosted wine, beer and soda
- Silent Auction of “Show Cars”
- Live racing of “Race Cars”
- Raffle for prizes ranging from posters, restaurant vouchers and magazine subscriptions to a copy of Adobe CS5.
Enter a Race Car
If you would like to bring a car to race, please give us your information so that we can plan how many “heats” we need. All you do is:
- Tell us you plan to enter a Race Car by registering online at right when your purchase your ticket.
- Purchase one Online
- Bring it with you to the Gala before 7:00 pm. We will have a check-in desk for the race cars.
Official Rules For Race Cars
1. The car weight shall not exceed 6.0 ounces.
2. The overall length of the car shall not exceed 7 inches and width shall not exceed 2 3⁄4 inches
3. The car must have 1 3⁄4” clearance between the wheels and 3/8” clearance underneath the body.
4. The wheels supplied with the kit must be used. The wheels may not be cut, drilled, beveled or rounded.
5. Only dry lubricants such as graphite or powdered teflon “white lube” will be allowed for lubricating the wheels. Lubricants may not foul the track.
6. The car must be freewheeling, with no starting devices.
7. No loose material of any kind, such as lead shot, may be used.
8. Each car must pass inspection by the AIGA SF inspection committee before it will be allowed to compete.
Enter a Show Car
If you would like to bring a car to donate to the silent auction, please give us your information.
- Tell us you plan to enter a Show Car by registering online at right
- Purchase one Online
- Bring it with you to the Gala before 7:00 pm. We will have a check-in desk for the show cars.
Official Rules For Show Cars
1. We will assign an entry # and affix it to the car.
2. You are not required to use the wood provided in the kit, nor follow any of the Race Car Rules. Just have fun!







